Shiseido Announces Their Latest Collaboration With Kenzo

Dana Mortada   |   17 - 01 - 2018

 

Japanese skincare expert, SHISEIDO, proudly announces their latest collaboration with KENZO- the fun and vibrant Parisian fashion maison.

 

This partnership will indicate SHISEIDO’s unlimited expertise within the beauty industry, where it continues its long-line successful collaborations with various artist. The brand is known for always honoring the role of the muse, and what can be a better fit than to partner up with KENZO, as their sole beauty for their new artistic film, YO! MY SAINT. Another groundbreaking artistic achievement, which combines music, film, fashion and beauty all in one.

 

“Our involvement as the exclusive beauty partner for KENZO’s YO! MY SAINT film demonstrates how SHISEIDO is stretching the limitations of what it means to be a global beauty brand. To represent a more meaningful and inclusive kind of beauty. To inspire a sense of empathy and emotion though the lens of art. Ours is a soulful beauty that represents SHISEIDO’s rich culture and Japanese heritage”- said Yoshiaki Okabe, Brand Director of SHISEIDO.

 

SHISEIDO’s product line Essential Energy plays a big role within YO! MY SAINT, and will soon be launched in March 2018.  Directed by Ana Lily Amirpour and starring Alex Zhang Hungtai, Jessica Henwick and Kiko Mizuhara- this film project purely defines a a critical moment in time for both brands, as they unite to embrace their Japanese roots and spirited history.

 

Creative Director for KENZO, Humberto Leon, also elaborates- “We’re living in a time where we’re super embracing our heritage, and I think that it’s perfect that we celebrate the Japanese heritage of the KENZO brand, but also celebrating us all as Asians.”

 

Click here to view the YO! MY SAINT film, and to explore SHISEIDO’s involvement in this vibrant campaign.

 

 

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