Audemars Piguet Breaks Ground on Hôtel des Horlogers

Diana Bell-Heather   |   11 - 06 - 2018


Audemars Piguet have officially started building Hôtel des Horlogers in the home of the luxury brand.


The village of Le Brassus in Switzerland has been the base for the watchmaker since 1875, and just like with their constant pushing of the design boundaries, the hotel will have a unique feature that we’ve not seen anywhere else – a roof you can ski down from.


Thanks to the zig-zag design, the guests can ski straight to the front door from the slopes and then further down to the street below. The house may have started out as a small workshop but they are thinking big with the hotel taking over  75,000-square-feet of snowy scenery. Jasmine Audemars, Chairwoman of the Audemars Piguet Board of Directors, said in a statement:


“This project is far from simple, but it is important, not only for Audemars Piguet but for the entire Vallée de Joux. The hotel is a way to attract a broader public to our stunning Vallée de Joux. It is not only primordial for us to be able to cater to the needs of the international travellers but also to those of our local neighbours.”



Built by Danish architect firm Bjarke Ingels Group, the hotel is expected to open in 2020 and will offer 50 rooms with all comfort and views towards the Risoud forest, two restaurants and a lounge bar, a wellness and fitness area, as well as three seminar rooms. But it doesn’t stop there. There will also be a watch museum, the Musée Atelier Audemars Piguet, next to the hotel which the skiers can also access straight from the slopes.


For a unique winter getaway, we think Hôtel des Horlogers will be worth the journey.


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