First Breitling Summit was held in London with the Swiss watchmaker presenting a re-imagined collection of their iconic timepieces.
It was a journey of discovery that revolved around products and novelties inspired by the brand’s four enviroments : Air, Land , Sea and The Professional. I enjoyed learning more about the #sqaudonamission campaign and some great behind scenes moments with the renowned photographer and film director Peter Lindbergh.
CEO Georges Kern is leading the 134-year-old brand into the future with a look back on the heritage. among the summit highlights was The new Breitling Premier collection that presents five pieces inspired by the Forties and combines purpose with style, delivering quality, performance, and timeless design.
“This is the first modern Breitling collection dedicated to everyday elegance. With outstanding quality and performance, these watches bear our unmistakable brand DNA, but they have been created with a focus on style that beautifully complements their purpose,” said Kern.
While the collection is specifically dedicated to Breitling’s “land” environment, the design team were also influenced by some of the brand’s early models.
The collection includes chronographs – the cornerstone of the brand’s global reputation –, day and date models, and understated three-hand watches with a discreet, small second subdial.
Kern’s vision for Breitling is stepping into a bold new direction to reach new and style-focused consumers.