Swiss-made watch brand Breitling proudly announces a partnership with British motorcycle-maker Norton Motorcycles, which will lead to create some of the most unique watch designs and features.
A perfect and an ideal match, both Breitling and Norton Motorcycles come with a strong heritage, established in the 19th century, who today defines their own industry. Breitling has been renowned for its strong relationship with aviation and its leading role in the development of chronographs. Norton Motorcycles has proved to be a pioneering British motorcycle manufacturer, and have distinguished themselves on and off the tracks.
Since summer of 2017, Georges Kern, Breitling’s CEO says: “Both companies are innovative and entrepreneurial,” he says, “and have powerful legacies. At the same time, we are looking ahead toward what we at Breitling call ‘our legendary future’.”
The company explains that: “The new watches will incorporate DNA elements from both brands, offering wristwatch and motorcycle fans a once-in-a-lifetime opportunity to express their individuality by flying – at once – the colours of an emphatically Swiss watchmaker and the ultimate “British-made” motorcycle manufacturer.”