Miu Miu has released its Fall/Winter 2025 campaign under the title “Femininities”, presenting an exploration of identity that moves beyond traditional gender and women’s dress.
Kylie Jenner
The campaign is fronted by a diverse cast including entrepreneur Kylie Jenner, musician Towa Bird, actress and singer Lou Doillon, actress and model Rila Fukushima, actress Myha’la, artist and model Yura Romaniuk, and rapper Cortisa Star.
Directed by Miuccia Prada and photographed by Lengua, with styling by Lotta Volkova, the campaign features the group in a minimalist setting with a backdrop of moiré silk. The focus is placed on the portrait and the clothing, which is described as elegant, enriching and reflective of the inner self as much as the outer.
Yura Romaniuk
Miu Miu’s latest offering spans a broad spectrum of silhouettes, merging elements traditionally seen as feminine and masculine. Shapes are transformed with a focus on the torso, and underwear is reimagined in pointelle knits, satin dresses and bias-cut skirts. Menswear and sportswear tailoring is reinterpreted in soft felted wools, away from the body, revealing structure and challenging convention.
Towa Bird
A renewed take on wardrobe archetypes is visible throughout the campaign. Clean-cut garments are rendered in soft pastels and feature design elements such as straight-leg trousers, mid-length skirts and understated sweaters. The brand emphasises a shift in the representation of femininity, highlighting simplicity, freedom and a nuanced attitude.
Lou Doillon
The palette includes mustard yellow, true red, forest green and purple. Lurex appears both inside and out, while unlikely fabrics and surprising colour combinations redefine classic garments. Sexuality is intentionally downplayed in favour of more subtle textures and gestures. The campaign proposes that femininity can be both athletic and sensual, marked by confidence and independence.
Myha’la
Miu Miu also draws from archival bourgeois fashion, offering a modernised interpretation. Accessories include cloche hats, frame faces, brooches and stoles. Footwear ranges from pointed-toe pumps and seasonal bags to sneakers and knee-high boots with structured shapes.
Cortisa Star
Through this campaign, Miu Miu presents a vision of womanhood that is multifaceted and rooted in strength of character. The brand positions individuality, rather than category, as central to its design ethos for the coming season.
