BOSS has unveiled its Fall/Winter 2025 brand campaign, spotlighting a new chapter in its “Be Your Own BOSS” platform.
At the forefront are two new faces: Aaron Pierre, the classically trained English actor set to appear as a DC Studios superhero, and Ishaan Khatter, the Indian actor and dancer recognised for his role in Homebound, a highlight of the 2025 Cannes Film Festival.
The pair join existing BOSS talents from across entertainment, sport, and fashion, including S.COUPS, the globally acclaimed K-pop star and leader of SEVENTEEN; Taylor Fritz, one of professional tennis’s fastest rising players; and Amelia Gray, a sought-after figure in the modelling industry.
The campaign film depicts the cast travelling through a symbolic tunnel towards light, representing their personal goals and achievements. The film concludes with close portraits that emphasise individuality while showcasing looks from the BOSS Fall/Winter 2025 collection. Each talent also shares their interpretation of what it means to “Be the Next” BOSS.
The collection is built around a palette of sage greens, dusky marled greys, and chocolate tones, designed to bring depth and warmth to the colder months. Licensed products also feature, including BOSS Watches, Eyewear, and Jewellery. S.COUPS, Fritz, and Gray present new eyewear designs, while Gray appears alongside Dutch model Parker Van Noord to highlight this season’s watches and jewellery.
