In a new campaign to usher in the holiday season, Herrera Beauty celebrates the launch of Sandal Ruby, the latest fragrance in the Carolina Herrera Confidential Collection.
Captured in the Middle East, the campaign stars Carolina A. Herrera, Director of Beauty, who immerses us in the rich heritage and passion that the fragrance embodies. Sandal Ruby draws from the deep well of Middle Eastern perfumery, where strength, resilience, and luxury harmoniously converge, painting a sensory picture as vibrant as a jewel.
Rooted in the symbolism of rubies — delicate yet strong, one of the world’s most enduring gems — Sandal Ruby reflects these qualities through a powerful yet delicate blend. The fragrance masterfully balances woody accords of sandalwood and cedarwood with a milk accord that tempers and complements. Soft tuberose petals, Carolina Herrera’s iconic bloom, add luminosity, while spicy notes bring warmth, resulting in a scent that shines from within, evocative of the finest Middle Eastern perfumes. Each ingredient has been meticulously selected and refined, mirroring the polish of precious stones.
The essence of Sandal Ruby lies in its craftsmanship, making it not only a fragrance but a work of art. Like a precious ruby meticulously cut to reveal every nuance, each note in Sandal Ruby is chosen to highlight the richness and layers within. Carolina A. Herrera shares that this fragrance embodies both her personal history and her heritage. Her inspiration traces back to a vivid memory: a red dress gifted by her mother and a small ruby ring from her father, both marking her 18th birthday. Red, the quintessential colour of strength and allure, has been a hallmark of the Carolina Herrera brand since its inception in 1981, symbolizing sophistication, joy, and individuality.
More than just a fragrance, Sandal Ruby is an invitation to the art of scent layering, a ritual with deep roots in Middle Eastern culture. This fragrance, like all in the Herrera Confidential line, is unisex, encouraging wearers to create a unique, bespoke scent through mixing highly concentrated oils with couture-inspired fragrances. Carolina Herrera describes this ritual as “the new luxury,” where personal expression and high craftsmanship meet.
The timeless beauty of the ruby, with its allure and mystery, is at the heart of Sandal Ruby, which Herrera has transformed into an olfactory ode to elegance and joy.
