Charlotte Tilbury has announced its latest campaign, called “Legendary. For a Reason.”
The new launch pays tribute to the brand’s most popular products and is fronted by renowned supermodels Kate Moss and Jourdan Dunn, alongside rising stars Meg Rutherford and Sun Lee.
Founded in 2013 by celebrated British makeup artist Charlotte Tilbury MBE, the house has launched several award-winning products over the past 12 years, from the viral Hollywood Contour Wands to the iconic Pillow Talk lip range, with Charlotte Tilbury products regularly used at red carpet events and fashion week shows.
“Darlings, I have been told that I am the most duped beauty brand in the world,” Tilbury recently declared. “But while imitations attempt to replicate the packaging or marketing, nothing can match the innovation, artistry, and results that my products deliver. With formulas developed alongside world-leading scientists, my Legendary Icons embody everything I stand for: high performance, skin-loving ingredients, and magic bottled for confidence.”
The campaign underscores the brand’s commitment to pushing boundaries. Highlighting the award-winning lineup, with the promise that fans can rediscover the original, “undupable” favourites, from the glow-boosting Hollywood Flawless Filter to the cult-favourite Magic Cream moisturiser.
According to the house, each product in the range is infused with science-backed formulas that deliver real results, with rigorous testing ensuring unmatched quality.
As part of the global launch, the campaign will roll out across the brand’s platforms, including the Charlotte Tilbury Beauty App, retail stores, and CharlotteTilbury.com.
Legendary Products to Look Out For:
- Hollywood Contour Wands: Sculpt red-carpet cheekbones in seconds with the creamy, blendable formula available in seven sculpting shades.
- Hollywood Flawless Filter: A multi-use liquid glow booster, loved for its blurring, illuminating effects.
- Pillow Talk Lip Collection: The universally flattering nude-pink shade, iconic for its hydrating and beautifying finish.
- Charlotte’s Magic Cream: A moisturiser adored for its instantly plumping and hydrating properties.
