Carolina Herrera Announces A New Collab With Emirati Marwa Al Hashem

Emma Hodgson   |   03-11-2023

Carolina Herrera has joined together with well-known Emirati personality Marwa Al Hashem for the launch of the house’s latest fragrance. 

Discussing the launch, the house said in a statement: The Carolina Herrera Confidential fragrance embodies the essence of sophistication and luxury, and the collaboration with Marwa Al Hashem adds a distinct Emirati touch to this captivating fragrance. The regional shooting showcases the fusion of cultures, capturing the spirit of modern elegance and beauty.” 

According to Carolina Herrara the scent – which is called “Mystery Tabacoo” – was inspired by the magic of “incomplete memories” with its fruity notes and its smoky atmosphere inspired by the story of Pepito Herrera, an uncle of Reinaldo Herrera of La Hacienda La Vega, the emblematic Caracas estate linked to the family where Carolina Herrera resided during part of her youth, and what later inspired her to create the namesake fashion brand.

“He was like the Phileas Fogg of the family; every time I sat in front of the world map that Dad had in his office and pointed to any point on the planet, someone told me that ‘Uncle Pepito had been there,'” recalls Carolina A. Herrera. “From Egypt to Japan, from Patagonia to Alaska, from Turkey to Madagascar, there was always a story, a memory or an anecdote that referred to Pepito, a man of whom I barely remember a few features: he always dressed exceptionally elegantly, with a cross suit and English shoes, he knew several languages and he used to use a fragrance of vetiver whose wake was mixed with that of the blond tobacco he smoked in exquisitely designed pipes that he had collected on his travels around the world,” she says.