Dutch-Persian influencer Negin Mirsalehi’s haircare range Gisou has launched in the Middle East, exclusively at Sephora stores.
The honey-infused line was inspired by Negin’s heritage, growing up in a family of beekeepers. Gisou features only sustainably sourced ingredients and honey from Negin’s family bee garden in Holland.
The Instagram star who has over 6 million followers decided to launch her own haircare range after receiving thousands of enquiries about her own luscious locks. Negin decided to share her homemade haircare secret with the world, now famously known as Gisou’s iconic hero product: The Honey Infused Hair Oil.
From growing up in her family’s Mirsalehi Bee Garden to working with ingredients from her father’s hives, Negin Mirsalehi’s knowledge of beekeeping and honey-based haircare stems from a passion deeply rooted in her Middle Eastern heritage. Inspired by Persian self-care practices, it was Negin’s mother, a hairdresser by trade, who introduced her daughter to the honey-infused formulas she still values today. Her mother’s kitchen was the birthplace of the highly sought-after haircare secret that sparked Negin’s journey from influencer to beauty industry entrepreneur.
The range of hair products incorporates natural bee products acquired from the family’s bee garden, all of which are sourced ethically and sustainably.
“Launching Gisou exclusively with Sephora in the Middle East, just 7 months after our Sephora debut in North America, is surreal and amazing.” says Negin Mirsalehi, “My family heritage, and that of Gisou, is deeply rooted in the Middle East which makes this launch particularly special. I’m incredibly happy to finally share Gisou and our honey-infused haircare with our new community members”
Gisou is now available at Sephora stores across the Middle East and online.