This year, L’Oréal will celebrate 25 years of its partnership with the Cannes Film Festival as it reaffirms its long-standing commitment to supporting women in cinema.
The upcoming edition of the film festival will kick off next month and will mark a landmark anniversary in the beauty giant’s partnership. This year will see L’Oréal Paris honour one promising female short film director in the second annual edition of the brand’s signature Lights on Women Award program.
The winning film will be chosen from the Short Films Competition and La Cinef’s selection at Cannes and will this year be presented in person by Academy Award-winner, L’Oréal Paris spokesperson and head juror, Kate Winslet.
Eva Longoria
The ceremony will take place at the Jeune Cinéma dinner on May 27, and will also see L’Oreal’s iconic family of spokespeople in attendance. An exclusive anniversary dinner with the L’Oréal Paris family and friends of the brand will also be hosted to pay tribute to the 25 years of partnership on May 18, 2022.
L’Oreal spokespeople in attendance will include Kate Winslet, Elle Fanning, Eva Longoria, Gemma Chan, Aishwarya Rai Bachchan, Andie MacDowell and many more.
Delphine Viguier-Hovasse, Global Brand President, L’Oréal Paris, says, “Twenty-five years at Cannes is an incredible milestone. Throughout this historic partnership, we have always aimed to bring our brand’s beauty expertise to the forefront of the Festival, while also honouring the best cinematic talent from around the world. This year’s Lights on Women Award will continue to break down barriers and encourage talented female filmmakers to achieve their dreams. As we look ahead to the next 25 years, my hope for the future is that this kind of award won’t even be necessary, as women who make cinema continue to take their rightful place in the industry.”
Actress Kate Winslet adds, “The Lights On Women Award plays a vital role in bestowing much needed praise on today’s female creators––women who are much too often passed over for their male counterparts in this industry. The sheer beauty and force of last years’ inaugural film moved me to tears, and I am honoured to play a part in continuing this important program, which offers a pathway for women in film to propel their careers forward.”
The 2022 edition of The Cannes Film Festival will run from 17th to 28th May.
