Louis Vuitton Introduces A New Fragrance

Diana Bell-Heather   |   29-01-2018

louis vuitton Le Jour Se Lève


Make every day brighter with Louis Vuitton’s latest fragrance, Le Jour Se Lève.


The newest scent, out in March, joins the line up of seven fragrances that launched back in 2016 and captures the feeling of a sunny morning with notes of zesty mandarin that are balanced with jasmine and tangy blackcurrant.


Composed by Jacques Cavallier Belletrud, Louis Vuitton’s Master Perfumer, this fragrance strives to radiate luminous positivity – even on the gloomiest days.


“Mandarin is a marvellous citrus fruit because it’s possible to diffuse from it simultaneously the optimism of its flesh, the freshness of the zest and the oral aspect of the tree,” says the perfumer.


louis vuitton Le Jour Se Lève


Presented in the same iconic bottle as the original collection of Louis Vuitton perfumes, this new composition features the same visual characteristics and may prove to be as popular as the original seven.


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