Valentino Launches Its First Ever Makeup Line

Lindsay Judge   |   26-05-2021

The long-awaited launch for Valentino Beauty’s makeup line is finally here and we are super excited!


Inspired by the haute couture heritage of the brand and a new generation of inclusivity, the Valentino makeup collection has a daring, expressive and inclusive attitude.


The versatile range is an array of blazing hues – an ode to a key pillar of the Couture fashion house; exquisite textures and high-performance formulas, it is an invitation to create your own beauty dream. An ode to self-expression that not only celebrates the extraordinary in every day, it celebrates the extraordinary in each individual.



“Beauty and fashion are in a constant and symbiotic evolution. The work we are doing in Valentino is guided by the values we trust in, we moved from an aesthetic built on exclusivity to an inclusive one, we grew from a two-dimensional vision of beauty to a three dimensional one, where emotions, dreams, and individuality are as important, if not more, as any other feature. Beauty is directly connected to the intensity of our feelings, the more we love, the more we are connected to our true self, the more it shows and glows on the outside. Valentino beauty is for the dreamers.”  Said Pierpaolo Piccioli, Creative Director at Valentino.



Piccioli worked closely with LA-based makeup artist Raoul Alejandre to create a line that is designed to embody the concept of “create your beauty dream”.


A Triple Technique application means that many of the products can be used in three different ways depending on each women’s style and needs – this allows everyone to express themselves in any way they wish with no boundaries tied to the products.



The first campaign is a personal narrative between Pierpaolo Piccioli and 16 eclectic talents, representing a diverse range of individuals. The Creative Director has personally narrated his vision by gathering all emotions of the models with no filter. Each individual wears the makeup in a way that is reflective of their personalities, telling a story, and representing individuality


The Product Highlights:

Rosso Valentino is set to reinvent the modern lipstick category. With 50 shades ranging from reds to pinks to plums to nudes and even luminous orange – this lipstick is designed to be completely inclusive. Created using the Roma-Light ComplexTM, a colour booster that ensures luminosity and intensity, Rosso Valentino highlights skill and grasp concerning the nuances of undertones. It delivers striking colour in one stroke. It is available in two textures: A new generation satin with luxurious glide and intense payoff, this is a liquid lipstick encapsulated in a stick. And a soft creamy velvet matte with a blurred finish, which is infused with mattifiers and gliding oils ensuring a sublime comfort level rare in traditional mattes, the intense colour is non-fading and stays true. Crafted with colour boosting pearls, Rosso Valentino uses a unique technology that enhances the luminosity and radiance of each shade by refracting back maximum light. The lipstick is fully refillable.



Very Valentino is an exquisitely formulated and high-performance foundation that uses the latest Light LastingTM technology for a semi-matte finish that perfectly balances three key foundation attributes; buildable coverage, a light breathable texture and 24-hour wear. The secret ingredient comes in the form of the magic Floating Powder: a voluminous yet extra-light ingredient. Being one of the world’s lightest solid materials. Very light yet very powerful, this powder can absorb up to 3 times its own weight, allowing for a perfect semi-matte finish, all day long. Available in 40 shades, the range was developed inspired by extensive research on the skin tones of 5000 women in eight countries across every continent.


The Twin Liner is a double-ended liner that features a liquid ink liner tip and a smooth gel colour, to deliver versatility, high artistry and 16-hour wear. All in just one stroke.



The Brow Trio incorporates a sheer liquid ink liner, a shading pencil and brow brush, this triple ended brow product marks the creation of a new generation brow filler. Developed in three shades, the Brow Trio leaves a natural finish that lasts up to 24 hours.


The Magnificent Mascara balances volume with weightlessness in an innovative ultra-black colour. A single stroke adds incredible volume to lashes thanks to its curled fibre brush giving an all-day feathery-light impact, thanks to its creamy texture. The Magnificent Mascara brings an eye-opening effect, to magnify your eyes, by increasing up to 15 times the volume of the lashes.



The Eye2Cheeck is a seamless multi-use creamy powder, available in 12 shades. It can be used in a myriad of ways. As a mono eyeshadow, a fresh burst of colour on the cheeks and for a shot of beauty escapism, the draped eye look. As with the entire collection, Eye2Cheek is boosted by a patented innovative technology; hence the creamy texture delivers remarkable colour purity and payoff, offers buildable coverage, has an ultra-light feel and guarantees 12 hours of wear.