Salama Mohamed, Founder & CEO of Peacefull Shares the Biggest Skincare Trends For 2023,

Lindsay Judge   |   23-02-2023

There will be a considerable shift in how people see skincare in 2023 as preferences switch to products that do more and last longer.


If you consider yourself resistant to trends and prefer to stick to what you know, begin this year with an open mind. Sometimes I find it very hard to ignore the hype blasted throughout my social media feeds – from familiar favourites to the newly trending, there are many skincare ingredients to keep your eye on this year, and now it is good to step back and look forward. I don’t have a crystal ball, but I can be pretty prescient!


This year is all about making skinvestments. What is that? It is about investing time, a considerable budget, and effort into your skincare routine. The skin is the largest organ in our body, but more often than not, we take it for granted and don’t give it the love it deserves. But, we must do better for our skin, whether drinking an extra glass of water or committing to a double cleanse every night – 2023 is a time for changed habits and investment in products that provide skin tender care and results. This all starts with your skin barrier, which determines how healthy your skin appears. A sound skin barrier will fend off sensitivity and irritation, retain more water, and improve elasticity – so natural, healing ingredients and formulas are in the spotlight this year.



A key ingredient to keep an eye out for is my favourite p-word; peptides – a short-chain amino acid, the building block of protein that helps restore and rebuild elasticity. For example, with its snow-like melting texture, the Peacefull Peptide Eye Cream provides advanced skin-caring and lifting benefits, tightening the eye area and giving it a refreshing, cooling effect. In addition, with the ability to strengthen and revive damaged skin, this skinvestment helps to correct fine lines and dullness, making peptide products a great all-rounder for a healthy skin barrier.


Skiniminalism is another trend to keep on your radar and is about simplifying your skincare routine by building a regimen that gives you clear, glowing skin without cluttering your shelves. The ten-step skincare routine is taking a backseat, with a new interest in products that can do a little bit of everything. Not only is it wasteful to hoard a vast array of products, but using multiple ingredients can lead to skin irritation. At Peacefull, we live for hybrid formulas that provide more than one benefit to the skin such as the Oat Kernel Oil-like Essence, an oil and essence formula that can be mixed with any other skin, body, and even makeup products. 2023 is about stripping back skincare, opting for quality over quantity, for the most significant results.


As the world of skincare is expected to grow annually by 3.91% between 2023 and 2027, and trends emerging almost every day – ensure to treat your skin with peace and love, by investing in a thoughtful and curated minimal skincare regimen.


Peacefull is available at and across the GCC in Sephora Middle East.