The UAE-Based Skincare Brand You Need To Know About

Lindsay Judge   |   18-12-2021

Emirati entrepreneur Salama Mohamed launched her own skincare brand through the need of wanting to find products that are kinder to our skin and also cater for all skin types.


Peacefull was born as a range designed to help men and women be at peace with themselves. Create for all skin types and using the best ingredients from Korea, Peacefull offers quality, innovation and inclusivity with a range of products that are an everyday solution for men and women.



Peacefull uses active ingredients and science-based formulations, backed by research and balanced by botanicals. The brand believes that what it leaves out of its products is just as important as what is put into them and is free of animal byproducts, paraben, sulfate, phthalate and synthetic fragrance. Peacefull is authentic, functional and different, and ushers in a new age.


This winter Peacefull launches a new hero product. The new Hya Centella! Eye Cream marks the fourth addition to the jade inspired Peacefull Hya, Centella! Range and features a sherbet formulation that’s quickly absorbed, leaving the skin feeling silky and buttery whilst still delivering advanced moisturizing benefits and instant brightening, lifting and cooling through its active ingredients; Peptides, Sodium Hyaluronate and Centella Asiatica (Cica).



Its lightweight texture is perfect for the region’s climate and gives the skin extra hydration, with no sticky, greasy or oily residue.


Salama Mohamed says of the new eye cream; “At Peacefull, we are all about products that make you glow from within and although often overlooked, using an eye cream is such an essential step in any skincare routine. The Peptide Eye Cream helps combat early signs of ageing, wrinkles and dark circles, so we felt it was the perfect addition to our Hya, Centella! range. And to get the best out of it, make sure to use it right after the face wash,”


The cream is available exclusively in Sephora in the UAE. For more information, please visit