Yves Saint Laurent Beauty has announced a local UAE partnership with Dubai Foundation for Women and Children, as part of the global program to combat intimate partner violence: ABUSE IS NOT LOVE
The brand will be supporting the education and training programs of the work of The foundation with a focus on protecting women and children from domestic abuse.
Intimate partner violence (IPV) is one of the most common forms of violence against women and includes physical, sexual, financial, and emotional abuse, as well as controlling behaviours by an intimate partner. IPV is a major societal issue: approximately 1 in 3 women will experience intimate partner violence in their lifetimeP0P and only a small proportion of survivors will obtain justice.
Research shows that IPV comes with key warning signs. If these signs can be detected earlier, we may be able to recognise it better and seek or offer help. YSL Beauty aims to do its part in raising awareness of these common signs through the launch of the awareness campaign “9 WARNING SIGNS OF ABUSE”.
The Abuse is Not Love program is built around four key pillars: funding academic research on the topic to develop thought-leadership around youth and prevention; educating at least 2 million people on the common signs of IPV through international partnerships; and training YSL Beauty employees and beauty advisors on intimate partner violence in the workplace. Through these partnerships, YSL Beauty aims to raise awareness of the seriousness of IPV in order to contribute to meaningful change. By 2030, YSL’s objective is to educate two million people around the world on IPV through its partnership with local non-profits.
“As we began to engage, we really wanted to take action in a concrete, immediate and significant way. Besides supporting our partners, what we can do, is offer our voice and our large and international audience to do our small part in helping to prevent intimate partner violence. We will use our voice to amplify the actions of Dubai Foundation for Women and Children so that more people are aware of their services.” says Stephan Bezy, International General Manager, Yves Saint Laurent Beauty.
Sheikha Al Mansouri Acting Director General of The Dubai Foundation for Women’s and Children spoke of her gratitude for the programme “We aim to highlight on the importance of women’s issues and how to interact with them, and also to educate employees about the best ways to protect and support women around them.”
The partnership in the UAE is one of several partnerships globally in the program ABUSE IS NOT LOVE.