Bond Street’s famed underground station has been renamed “Burberry Street” for the duration of London Fashion Week.
The stop is home to the original flagship Burberry store, along with some of the British capital’s most iconic luxury boutiques.
The station entrance, signage and the iconic TfL roundels on the Central, Jubilee and Elizabeth line platforms will feature knight blue, a colour debuted by Chief Creative Officer Daniel Lee as one of Burberry’s new symbols of the house.
The new campaign is in partnership with Transport for London, while Burberry’s flagship store, is located at 21-23 New Bond Street.
The ‘Burberry Street’ partnership will run from the 15th to 19th of September, 2023.