Burberry hot air balloon in Star Atrium.
If you head to Dubai Mall you will be welcomed by a Burberry hot air balloon that travelled all the way from London to showcase the brand’s latest collection.
Located in the mall’s Star Atrium, the installation will be up until April 3 and will display the newest Belt Bags inspired by the Burberry trench coat and key pieces from the summer collection, which is the final offering from Christopher Bailey.
Burberry Belt bag.
The 15-metre-tall hot air balloon is set above a traditional British picnic setting and is inspired by the real-life achievements of British explorer Captain Edward Maitland, who established the British long-distance in-flight record in 1908 outfitted in Burberry gabardine.
Visitors to the space also have the opportunity to capture unique portraits personalised with bespoke stickers through a Burberry photo booth, and to use exclusive Snapchat filters and a specially-designed AR experience on the Burberry App.
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