Chanel has revealed its highly anticipated COCO NEIGE 2024/25 collection.
The pieces mix high-performance winter sportswear with timeless Parisian elegance. The campaign was shot by renowned photographer Juergen Teller, staring model Loli-Bahia in Gabrielle Chanel’s legendary apartment at the iconic 31 rue Cambon address.
A Celebration of Contrasts and Codes
The COCO NEIGE campaign offers a striking juxtaposition: the hallowed setting of Chanel’s heritage-filled apartment, complete with its famous Art Deco mirrored staircase, and Loli-Bahia’s effortless, modern nonchalance. This duality mirrors the collection itself, which balances Chanel’s eternal design codes with contemporary innovation. Every piece speaks to the house’s mastery of both form and function, making it a standout in the luxury winter sportswear arena.
Retro Vibes Meet Technical Excellence
The COCO NEIGE 2024/25 collection draws inspiration from the 1970s, merging casual retro aesthetics with advanced technical features tailored for the slopes. The model debuts a classic winter look: a down jacket with Chanel’s iconic braided embellishments, a fine-knit sweater, and chic white jeans fastened with a jewelled button.
Trompe-l’œil fabrics create the illusion of sophisticated textures, showcasing pieces like a suede-effect ensemble in jersey that combines a bra, skin-tight leggings, and a cropped jacket. Functional yet fashion-forward, a black corduroy jumpsuit captures Chanel’s signature head-to-toe allure, ensuring that luxury remains at the forefront even in sub-zero conditions.
Effortless Elegance in an Iconic Setting
Loli-Bahia’s carefree poses throughout the campaign perfectly capture the daring spirit of COCO NEIGE. Lounging nonchalantly on the floor, she wears a plush cashmere and silk set adorned with Chanel’s iconic camellias, alongside whimsical double Cs in vibrant hues. Seated comfortably in a beige wing chair, she exudes quiet confidence in a navy blue technical jacquard ski jacket and trousers.
In a seamless interplay of fashion and function, the collection also features a velvet-effect coated canvas outfit, an effortlessly chic nod to Chanel’s refined elegance. This palette of signature beige tones reflects the sophisticated aesthetic of the apartment, blending the line between winter sportswear and timeless luxury.
Accessories: Elevating the Slopes with Chanel’s Signature Flair
The COCO NEIGE collection wouldn’t be complete without its array of luxurious accessories. From quilted gloves and cowls to retro glacier sunglasses, every piece is designed to exude elegance on and off the slopes. The footwear collection includes quilted sneakers and shearling ankle boots, ensuring both comfort and style for après-ski moments. For the ultimate statement, white and black skis, signed with the iconic double C logo, provide a touch of Chanel’s inimitable elegance to winter sports gear.
The collection is available now at select boutiques and chanel.com
