Coach Launches New Positive Thinking Campaign Fronted By Dove Cameron

Emma Hodgson   |   13-09-2023

Coach has unveiled a new campaign spotlighting the courage to overcome self-doubt, called “Wear Your Shine.”

 The new launch is fronted by a slew of celebrities including Dove Cameron, Lil Buck, Youngji Lee and Yanfei Song.

According to the house, the next chapter of Coach’s storytelling is grounded in the Courage to Be Real, its mission focused on inspiring audiences to express themselves authentically, “Wear Your Shine” positions fashion as a tool not only for personal expression but for personal empowerment, too. 

“Our story for Fall is inspired by the attitude of today’s generation and our belief that our heritage can be the foundation for courageous self-expression,” said Coach Creative Director Stuart Vevers.

“Starting with the codes that define our house, we played with youthful proportions, colour and novelty to create pieces that inspire a sense of possibility. ‘Wear Your Shine’ brings to life the spirit of the collection, as well as our belief that fashion can be a space for people to express themselves,” he continued.