Could Alber Elbaz’s AZ Factory Change The Future of Fashion?

Lindsay Judge   |   21-01-2021

Iconic designer Alber Elbaz will officially launch his latest project AZ Factory this January that will begin a new generation of luxury with a unique, innovative approach.


After taking an extended break from the fashion world the larger than life designer returns with AZ Factory which offers a new innovative approach to fashion that will carve out the future of the industry.


Partnering with Richemont this joint venture will launch worldwide this January with an exclusively digital and entertainment-driven approach in an innovative format that promises to be educational, emotional, and of course, beautiful.


Focusing on solutions-driven fashion that works for everyone, AZ Factory is a long-await reset to luxury fashion and has been a dream of Elbaz’s for many years. This digital luxury brand is based on innovation and technology and will become a place to experiment and try new ideas that will shape up the future of luxury fashion. AZ Factory keeps customers at the forefront of its strategy.


In addition to its own direct-to-consumer website, AZ Factory has also announced today that it will go to market exclusively on FARFETCH and NET-A-PORTER.


“I’ve dreamt for years about a fashion reset to care, and that dream is even more relevant today at a time when people cannot be together. The world is changing fast, and we are all adapting to new behaviors and emotions. This dreams factory is focused on developing real solutions for today’s women. It is a product-focused and a communications-focused project, and I couldn’t be more thrilled to bring it to the world in a fabulous, entertainment-driven way with two of the leaders of the digital luxury world, FARFETCH and NET-A-PORTER.” Said Alber Elbaz


The AZ Factory World Tour, an immersive, virtual experience, will go live at immediately after the AZ Factory launch on January 26. NET-A-PORTER will present a live broadcast of the Talk Show with Alber Elbaz & friends on January 27 at 6pm UAE time.


‘The Talk Show with Alber & Friends’ will be hosted by Alber Elbaz and live-streamed from Paris on NET-A-PORTER’s Instagram and YouTube channels. It will celebrate the launch of AZ Factory and give viewers an insight into how this laboratory of dreams will work. In the talk show, NET-A-PORTER will look at why chasing society’s beauty standards doesn’t work, and how the simple act of dressing up makes us feel our best.


Keep in touch by joining “Alber & Amigos”, the consumer experience program at and follow us on social media for more updates.