Dakota Johnson Wows in the New Campaign for Gucci’s Jackie 1961

Lindsay Judge   |   11-01-2023

Dakota Johnson is cool-girl chic as she stars in Gucci’s latest campaign for the Jackie 1961 and the latest editions to the signature handbag line.


Today’s Jackie 1961 emerges to transcend tradition with its sleek silhouette, and universal attitude, some of the qualities that can also be reflected in Johnson’s bold and strong personality.



The new Jackie 1961 is presented in three different sizes – mini, small and medium – in a wide range of colours. The bag features clear curved lines, bringing focus to the unique piston closure and the material, whether its natural grain, patent, or precious leather, or the emblematic GG Supreme canvas.


A longer, removable shoulder strap, either in leather or as a chain, enhances the Jackie 1961’s adaptable personality and practicality.



The new design marks another milestone in the Jackie 1961’s 60-year history. The original bag was first introduced in 1961 as the name suggests, and has become an icon of style throughout the decades, thanks to its iconic owners, including Jackie Kennedy, whom the bag was named after.


The new Jackie 1961 elevates the original design and offers a modern yet timeless take on the classic.