Dior Launches an Online E-Commerce Store in the UAE With A New Capsule Collection

Lindsay Judge   |   07-05-2020

While Dubai’s malls may have opened their doors back up, many of us are still working from home and making the most of online shopping options. And now Dior is among the brands that can be delivered directly to your door with a new virtual pop up store that launched today in the UAE.


The online pop-up store will exclusively offer Dior’s new Rose Gold Capsule Collection which can be purchased directly from the site. The collection embodies the beauty and elegance of the colour of rose gold. Imagined by Maria Grazia Chiuri, the collection reinterprets some of Dior’s iconic emblematic pieces in new rose gold hues.


“Pink is the softest of colours… every woman should have pink in her wardrobe. It’s the colour of happiness and femininity” Christian Dior once said. The couturier went on to make it one of his favourite and most used colours throughout many of his collections. It is with this in mind that Maria Grazia Chiuri brings pink back to the centre of the house with a limited-edition rose gold collection.



Soft elegant tones illuminate a selection of evening wear as well as accessories and shoes. Complementing the pink hues are pieces in metallic grey, another colour loved by the couturier because of its likening to “shades of pearly sky.” Combines with pink the colour, grey symbolises the House’s haute couture elegance.


Within this collection, the iconic Lady Dior, 30 Montaigne and Dior Book Tote bags are presented in new versions that are embroidered with beads, crafted in metallic leather or have an iridescent sheen. Mules adorned with the inscription “Christian Dior” add a touch of sparkly. These key accessories complement the ready-to-wear looks that comprise of tulle dresses and ethereal skirts – signatures of the House’s DNA.



A selection of emblematic pieces from the Spring-Summer 2020 ready-to-wear collection by Maria Grazia Chiuri and the Dior Essentials line by Kim Jones completes the offer, alongside Baby Dior creations by Cordelia de Castellane specially designed for Ramadan.


The pieces are perfect for Eid gifting or as a treat for yourself during this time of uncertainty.

Shop online now at https://shop-couture.dior.ae




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