For the fourth year in a row, Dior has developed an augmented reality filter dedicated to Ramadan.
The Dior pop up at Dubai Mall for Ramadan
The house has unveiled a range of filters – that are available across Facebook, Snapchat and Instagram – reflecting the inspirations of the Dior Or Ramadan Capsule dreamed up by Maria Grazia Chiuri.
As a tribute to the exquisite collection, the social media filter series features the new Toile de Jouy Soleil, enhanced with entrancing shades; a celestial sketch that comes to life – like moving fabric – behind each user’s face.
The Dior Kuwait Avenue Ramadan pop up
Alongside the new filters, there is also a marvellous immersion within the pop-up stores in Dubai and Kuwait, where a lens brings to life an augmented reality experience inspired by the Ramadan Capsule.
All filters are accessible via the social media apps on mobile devices only, at the links below.
