Emporio Armani’s fall/winter 2020-21 collection presents a selection of ready-to-wear and accessories that have been crafted in an environmentally responsible way.
All of the materials are recycled, regenerated or organic, representing the luxury of tomorrow and the vision of Giorgio Armani moving forward. The shapes of the looks for men and women incorporate the brand’s icons with a modern twist on workwear that creates a contemporary aesthetic.
The fabrics and textures in this collection are most unusual. Enhanced by the arrangement of shapes and the almost exclusively black colour palette featuring contrasting details and the R-EA logo in a soft Ecru colour.
For women, the collection presents practical and comfortable pieces with feminine flair. Short skirts and shorts are paired with padded coats, long and thin trenches, cropped jackets and double-breasted jackets and jumpers. Accessories come in the form of logo-detail hats, boots and padded nylon bags.
For men, an oversized fit dominates the collection. Parkas, windbreakers, blousons, zipped jumpers, cargo trousers and dungarees are paired with boots, balaclavas, padded beanies and gloves. Bags come in the form of backpacks and large shopper bags representing functionality as well as style. A pair of bold sunglasses with a matte black frame in regenerated plastic and lenses partly made of a bio-based material complete the collection. As well as a watch produced using sustainable materials.
The wool used in this collection comes from the textile region of Prato in Italy. It is “zero kilometre” recycled wool from local textile waste and scraps. The organic cotton is grown with a low environmental impact, using non-GMO seeds and an organic growing system to fertilise the soil. The nylon and polyester fibres come from pre and post-consumer waste such as fishing nets and plastic bottles that have been recovered and recycled.
Modal, a biodegradable fibre whose preparation process includes significant water and energy savings, is used to provide a soft feel to the fabrics. The materials as well as the R-EA finishes are all certified according to the most relevant international standards and full transparency and traceability throughout the entire textile production chain is guaranteed for the products. In keeping with the theme of protecting the environment, the collection comes in certified and sustainable packaging, produced using compostable materials. A QR code is present on all garments allowing customers to check the authenticity of each garment and access more details about the collection.
Giorgio Armani has regularly spoken of his desire to provide more sustainable luxury fashion. On the Group’s website he says: “The philosophy underpinning my brand has always been sustainability: through my work, I offer clothes that last and can be worn for many years […]. It is vital to adopt a sustainable position nowadays. The question of ethics even comes before strategy.” Armani is known for the principles guiding its actions, which are laid out in its Code of Ethics. These principles are inspired by the concept of substance and the conviction that sustainability means, first and foremost, creating a system capable of enduring through time, with respect for all the resources that the Group draws on and with the awareness that the future of generations to come depends on the choices of today.
The fall/winter 2020-21 Emporio Armani collection is available in stores now.
