THE OUTNET has launched menswear for the first time offering men the chance to shop from luxury past season collections as well as exclusive pieces.
The new concept will allow shoppers to switch between womenswear and menswear on THE OUTNET’s e-commerce site.
The new site experience will feature a dedicated menswear homepage, menswear mega nav drop down, editorial and marketing campaigns. Additional menswear categories will also launch to represent a fuller offering, mirroring the experience of its womenswear site.
“Over the past 10 years, THE OUTNET has continued to offer a fantastic selection of luxury past-season womenswear brands, and launching menswear is an exciting natural evolution and opportunity to grow and develop our assortment. A successful soft launch in November 2021 has shown there is a strong appetite for this new category onsite. We are extremely excited to roll out the full experience this year and see the response, as we continue to introduce new brands and customers to our unique offering.” Emma Mortimer, Managing Director, THE OUTNET
The men’s platform will launch on 29th March across the Middle East and Asia Pacific, and THE OUTNET will extend its menswear offering to the US in the Summer, 2022. Users can discover a teaser of the launch here
