As we start to think about the festive season and where to spend it Dior is inviting customers to a spectacular experience at iconic department store Harrods in London.
DIOR x HARROD'S 3 © Daniel Benson
With an upcoming installation beginning on 10th November 2022 Dior will pay tribute to the historical ties it has with Harrods over seven decades, as well as celebrating the Christmas season.
The Wonderful World of Dior installation will create a magical atmosphere on each floor of London’s prestigious department store. For the first time ever the facade of the famed Brompton Road address will be adorned with a monumental installation, reinterpreting the compass rose – a symbol treasured by the founding couturier – animated by a dazzling interplay of lights featuring classic Dior emblems.
The Dior gold star, Bar jacket and Medallion chair will guide pedestrians to the renowned Harrods windows, the full run of which will be transformed into fantastic tableaux vivants in a captivating decor composed of gingerbread, caramel and multiple delights showcasing the House’s various universes and iconic symbols, from fashion, perfume and jewellery, to beauty and homeware.
A host of experiences, surprises and treats will be on offer for shoppers to discover right through the festive period including two pop-ups; a café and a Dior micro-village, featuring exclusive creations imagined exclusively for Harrods.
The Wonderful World of Dior will take place at Harrods, London from 10 November, 2022 until 3 January, 2023.