Chloé has partnered with the World Fair Trade Organization to present the first fair trade-verified luxury bag collection.
Ethically produced and environmentally responsible, the project launches with four Woody panier styles that have been hand-woven by 700 women in Kenya.
Chloé has collaborated with Mifuko, a WFTO guaranteed member. Meaning ‘pocket’ in Swahili, the social enterprise secures fair pay and safe conditions for its network of more than 700 artisan producers – mostly women in rural areas – who become less dependent on farming as their principal income source.
Each unique basket is signed by the artisan who made it to signify the empowerment of these women and the acknowledgement of the Kenyan handicrafts that were used to bring this collection to life.
The four styles include two sizes – a roomy tote and compact cross-body bucket – and are proposed in solid and striped paper. Their natural look is complemented by Woody logo ribbon detailing and leather straps, both carried out by a Chloé manufacturer in Spain.
The Woody panier collection marks once again marks the Maison’s shift towards sustainable and responsible design and production, with considerations towards environmental and social impact. With each basket, a renewed commitment to a fair and greater good, and a testament to the brand’s mission; “Women forward. For a fairer future.”
Available in stores and online on www.chloe.com.