Award-winning actress and Roger Vivier brand ambassador Laura Dern stars in the new campaign for the house, alongside her 19-year-old daughter Jaya Harper.
Roger Vivier has revealed a visual portfolio featuring the duo highlighting some of House’s most iconic designs.
Photographed in Los Angeles by Luke Gilford, the images showcase the Belle Vivier shoe, one of the House’s most iconic classics, along with some of Gherardo Felloni’s contemporary creations such as the Viv’ Choc handbag, jewel-encrusted satin headbands, an embroidered waistcoat, and a patent leather belt.
Discussing the new campaign, Dern said “I bought my first pair of Belle Vivier shoes in Paris many, many years ago, and have been in love with the House ever since. Collaborating with Jaya on this campaign has been an incredibly special experience as it was an occasion to celebrate, together and for the first time, our shared love for fashion.”
Explaining why the Belle Vivier was chosen for the new campaign, the house said in the notes which accompanied the release of the mother-daughter photo shoot: “Just as the Belle Vivier remains a coveted accessory across generations, the connection shared between Dern and Harper serves as a poignant reminder of the enduring legacy of timeless elegance and familial love.”
