Louis Vuitton has revealed a new collection of silk scarves designed by five renowned contemporary artists.
The exciting new collaboration, called LV Art Silk Squares sees five artists bring their unique visions to the lustrous blank canvas of the Louis Vuitton silk square – or carré, in French.
The creatives – German pixel-art collective, eBoy; Franco-Japanese-Spanish design duo, Icinori; Italian artist and illustrator, Lorenzo Mattotti; French graphic novelist and illustrator, Nicolas de Crécy, and Swiss artist, Thomas Ott – have all previously collaborated with Louis Vuitton, notably on the Maison’s illustrated “Travel Book” series.
For LV Art Silk Square, each explores the theme of the flower within the context of Louis Vuitton. By inventively reinterpreting the four-petal bloom that graces the Louis Vuitton Monogram, the artists bring new perspectives to the Maison’s iconic codes and rich heritage.
The artists’ stunning works are then meticulously transferred onto Louis Vuitton silk squares in Como, Italy, a world centre of silk craft and home to centuries of silk-working expertise.
Thanks to a continuous dialogue between the artists, the Louis Vuitton studio in Paris, and the Italian artisans with their remarkable mastery of both traditional and cutting-edge techniques, each stunning carré faithfully recreates the original artwork, a process that often requires multiple layers of colours to be printed onto the finest white silk.
The squares are then washed and dried before their edges are hand-sewn using a time-honoured technique known as roulottage. The rich, lustrous colours of the finished silk squares – designed to be worn in versatile ways or indeed framed – are alive with creative energy and pay testament to Louis Vuitton’s longstanding commitment to blending art and savoir-faire.
