MACH&MACH Launches First Exclusive E-Commerce Platform

Emma Hodgson   |   12-01-2025

Luxury footwear and accessories brand MACH & MACH has officially launched its first dedicated online store, MACHANDMACH.COM, with a captivating debut campaign entitled ‘Between the Bows’

Renowned for its signature bow-embellished designs, the brand’s new digital venture offers exclusive collections and timeless staples, further cementing its status as a pioneer in bold, playful fashion.

Online Exclusive – the Galaxy Nude Mesh Mules

The ‘Between the Bows’ campaign celebrates duality, weaving together elements of strength and softness. Set against a striking pink backdrop, the campaign juxtaposes delicate shades with metallic and leather accents, creating a visually arresting narrative. 

The protagonist of this story radiates effortless confidence, embodying the magnetic allure of MACH & MACH’s creations. Iconic pieces, such as the Le Cadeau, Galaxy, and Lotus Flower shoes, as well as the Samantha and Crystal Heart bags, are presented in entirely new, exclusive variations, available only through the website.

Online Exclusive – the Samantha Double Bow Brown Suede Handbag

Founded in 2012 by sisters Nina and Gvantsa Macharashvili in Tbilisi, Georgia, MACH & MACH has built a global reputation by combining Georgian artistry with Italian craftsmanship.

Online Exclusive – Lotus Flower Black Patent Sandals

With headquarters in Tbilisi and Milan, the brand’s vibrant, energetic collections are available worldwide through select high-end retailers and now, its dedicated e-commerce platform.

Online Exclusive – Le Cadeau Pink Mesh Slingbacks

Launching in January 2025, MACHANDMACH.COM offers a new avenue for customers to access the brand’s creative universe. Fans of the label can look forward to an immersive online experience featuring both exclusive pieces and iconic collections.

machandmach.com