The Dior Toujours bag is a timeless emblem of the House’s rich heritage.
Now, under the creative direction of Maria Grazia Chiuri, the design has been reimagined for the new season. Known for her modern reinterpretations of Dior’s iconic motifs, Chiuri breathes fresh life into this essential accessory, combining classic elegance with contemporary flair.
At the heart of the Dior Toujours is the distinctive macrocannage motif – a nod to the House’s storied history – beautifully enhanced by exquisite finishing details. Adding a playful touch of charm, the bag is adorned with the signature “D, I, O, R” pendants, evoking Christian Dior’s well-known affection for cherished talismans, or gris-gris.
This season, the must-have bag takes on a fresh, vertical silhouette, setting it apart from its predecessors. The striking new version is distinguished by an innovative clasp, thoughtfully designed to evoke the iconic “CD” signature. The bag’s rounded handles, paired with an adjustable and removable strap, allow for versatile styling—whether carried by hand for a sophisticated look or slung over the shoulder for a more casual approach.
Available in a variety of hues, the Dior Toujours caters to a wide range of tastes. The medium size is offered in classic black and powder beige, while the smaller format comes in a selection of chic colours, including candy light pink, latte Dior, and grey stone. Each piece is a testament to the unparalleled craftsmanship and creative passion of the Dior Ateliers.
The Dior Toujours Bag is available now at select boutiques and online.
