Gucci has revealed the Gucci Après-Ski Collection, a selection of pieces envisioned for mountain leisure and beyond.
Comprised of ski accessories, loungewear and festive glam pieces, the Après-Ski embodies the easy-going allure of winter getaways and all the fun that comes with it.
It includes pieces that can be worn both during a ski adventure and off-piste. Co-ordinated sets with a retro twist are complemented by updated iterations of signature handbag lines including the Gucci Horsebit 1955, Gucci Diana, and GG Marmont, lug-soled boots inspired by cold-weather footwear, and ski mask silhouettes from Gucci Eyewear.
The lineup also introduces a special preview of ready-to-wear and accessories from a forthcoming chapter of adidas x Gucci as well as a set of aluminium hard-sided trolleys, created in collaboration with the Italian luxury luggage maker FPM Milano, in a continuation of the House’s Gucci Valigeria travel narrative.
The collection is presented with a retro-style campaign shot by Mark Peckmezian and a film by Akinola Davies Jr. The story follows a cast of characters as they embark on an Alpine escape.
Gucci Après-Ski will be available in Gucci boutiques, as well as on gucci.com, with special Pop-Ups in Courmayeur, Cortina, Courchevel, Verbier, and Kitzbühel.
