Jimmy Choo’s Creative Director Sandra Choi has partnered with renowned Korean stylist YK Jeong on a limited-edition collection of shoes that will be available exclusively at a pop-up store inside Level Shoes for a limited time only.
The collection is titled “Highlighter” and the designs represent a coming together of different cultures and points of view to create something new and exciting. The collection reinvents classic Jimmy Choo styles but adds a contemporary twist and new energy. The bold and bright colours of the pieces exude youth and excitement.
The collection focuses around two shoe models – the “Diamond” sneaker and the “Love” pump – as well as introducing an entirely new shape; the “Bloafer” loafer-mule. The pieces are a bold injection of neon colour hence the name “Highlighter” with bright shades of orange, yellow, blue and pink.
Sandra Choi spoke of the collection; “YK Jeong and I were first brought together by a pair of shoes – through his featuring of our Abel pump on television, propelling the style to incredible global success. It’s amazing to work with someone who not only respects and loves the codes of Jimmy Choo but – excitingly – wants to take it somewhere bold, brave and new. We had a natural synergy, an immediate fit. It’s fantastic to re-examine Jimmy Choo through YK Jeong’s eyes – an innovative perspective.”
The collection will be available at Level Shoes in Dubai as well as online at levelshoes.com
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