Calvin Klein has launched a new instalment of its Fall 2024 campaign starring supermodel Kendall Jenner for the brand’s new womenswear collection.
Directed and shot by Mert Alas, the campaign shows Kendall bringing new energy to a day off in Calvin Klein apparel – including Calvin Klein Studio, the brand’s new assortment of elevated essentials.
“I’ve been a part of the Calvin Klein family for nearly a decade, but I still get so excited to work with the team for each campaign,” said Kendall. “This time around, I wore some of Calvin’s most iconic pieces like the slip dress and overcoat, so I was able to tap into that classic sensuality that they are known for.”
Calvin Klein’s Fall 2024 womenswear is designed for dawn-to-dusk styling, featuring fresh seasonal colourways, transitional layers and new explorations in minimalism.
Across the bold fluidity of new soft tailoring and the brand’s emblematic slip dresses, ‘90s attitude comes to life. The season also introduces Calvin Klein Studio, an elevated expression of the brand’s best essentials crafted with premium materials, strong tailoring and fashion-forward silhouettes. Across styles, luxurious materials and sharp design details shine a new light on these minimalist staples.
