Jonathan Anderson, the creative director of Spanish luxury house Loewe, presented a unique vision today for his menswear FW24 collection.
There was a nod to different fashion influences from the 20th century, along with a kaleidoscope of colour.
It was a playful, youthful collection that mixed influences such as 90s grunge with classic Loewe materials – think masterful Loewe leather, suede and shearling.
During the show, there was an equally eclectic mix, including Western movie music, and soundbites from interviews about celebrities as far ranging as Justin Bieber and Sean Penn.
According to Anderson, his latest collection is “about heroes and bad boys. And a lot about America. How The American Dream kind of became a global dream somehow.”
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