Net-A-Porter has announced the launch of a localised platform for customers in the Middle East.
The localized site, available on both app and web, will transform the shopping experience for NET-A-PORTER customers in the Middle East offering carefully curated content for customers in the region.
The newly-optimised platform has been designed to reflect the interests and needs of our Middle East customer with new features including dual language product search alongside local editorial content and product curation, while prices are displayed in local currency according to market. Specialized in-market Personal Shopping completes the full-service proposition.
“As the leading luxury platform, the launch of the localized Arabic site allows us to celebrate the unique beauty and talent of our community in the Middle East, bringing NET-A-PORTER even closer to its customers. We will continue to realize exciting developments in future, including collaborations with local designers through to new personalised experiences supported by platform capabilities, to ensure we continue to offer best-in-class curation and service in the market.” Said Nisreen Shocair, CEO YOOX NET-A-PORTER Middle East.
Start shopping now at Net-A-Porter.com
