As part of Prada’s continued commitment to education and culture, and on the occasion of the new rada Re-Nylon Collection and campaign, the brand has revealed the second step of an ongoing storytelling and media collaboration with National Geographic Creative Works. This thought-provoking project began with a short film series exploring the world’s oceans in 2019, and the latest capture, the second installation, expands on this.
In 2019, the first step in the project explained how the Prada Re-Nylon project collects plastic waste from the oceans and landfills, as well as textile fibre waste, and regenerates it into ECONYL®, the starting point of an endless cycle of circularity.
The second chapter, which debuts this spring, comprises of three episodes created by Prada and National Geographic Creative Works. These episodes delve into the “why” of Prada Re-Nylon, as well as the dangers facing some of the world’s most delicate ocean and aquatic ecosystems and the ways we can create a positive impact.
The first episode focuses on the Indo-Pacific region and the fertile islands of the Indian Ocean, examining the devastating loss of coral reefs and the inspiring actions taken by local communities to combat their potentially damaging effects. The second explores the Arctic and highlights the issue of ocean warming, discussing the repercussions that human life has on the environment in which we live and the knowledge we can gain from indigenous communities. The third episode features the Mediterranean Ocean ecosystem and documents how human activity has given rise to invasive species with detrimental effects on its fishing communities, discovering how we can help mitigate the problem before it is too late.
Led by National Geographic photographers and explorers, each of these films immerses viewers in a distinct, diverse, and unique marine habitat, exploring these fundamental issues facing ocean conservation worldwide.
As of July 2023, 1% of the proceeds from the Prada Re-Nylon Collection supports SEA BEYOND, the educational program launched in 2019 by Prada Group and UNESCO’s Intergovernmental Oceanographic Commission (IOC). A project in line with the Group’s passionate societal concerns and the value it has always afforded to education and culture, SEA BEYOND has raised global awareness about sustainability and ocean literacy principles, educating young generations around the world. To protect our ocean, we need to understand it – learn, think, act.
