M7 – Qatar’s epicentre for innovation and entrepreneurship in fashion, design and technology – has announced that its exclusive capsule collection is now exclusively available in Printemps Doha, the biggest luxury department store in the Middle East.
Tagreed Omer
The capsule is taken from the second season of ‘The Collective’, a retail incubation programme created by M7 in strategic partnership with Printemps Doha that aims to empower and equip Qatar-based established and up-and-coming designers through their creative process, whilst ultimately enabling them to develop a successful retail business.
Drizzle
Pioneered for the first time in Qatar, the programme helps identify and nurture the next generation of fashion designers and provides selected designers with dedicated mentorship by industry experts.
Discussing the latest launch, the director of M7, Maha Al Sulaiti, said: “The Collective” retail incubation programme was a response to bring Qatar’s burgeoning talents and creatives to the forefront. It was important for us to identify the needs of the designers and pair them up with industry experts to share their knowledge and personal journeys. Now on its second season, it is wonderful to witness the collective’s dedication to creating a landscape for homegrown designers to flourish within the industry and we hope to expand this programme further in the coming years”.
Up-and-coming designers to check out in Season Two
Tagreed Omer with her namesake eveningwear brand, inspired by the artists’ love for textile arts, hand painting fabrics and creating unique prints and patterns. Her unique style has become highly sought after by local and international fashion brands alike.
L-R Lin, FJ Design, Tagreed Omer, Drizzle, Maryam AlMalki
LIN, founded by Noof Almulla uses fabric as a storytelling tool and sophisticated medium to highlight individuality within the realm of fashion. ‘Falling Blossoms’, her collection of ready-to-wear pieces and abayas, is inspired by the enchanting autumn season. As a special addition to this collection, Lin reimagined her signature piece with a Printemps colour palette.
Qatar-based womenswear brand DRIZZLE was established in 2018 by Alanoud Al-Hedfa, it focuses on timeless, elegant, and minimalist pieces, aimed to be worn by people of all ages and cultures. ‘Serene Lines’, a sophisticated and versatile collection, can be worn on a variety of occasions.
Ninith
NINTH, a sustainable kidswear brand by designer Fatma Al Mohannadi provides high-quality, eco-friendly clothing that is both stylish and comfortable. Believing that it is possible to create beautiful clothing that is also good for the planet, the brand is committed to reducing the impact of fashion on the environment.
Born out of the unwavering quest for beauty and timeless elegance in 2022, MARYAM ALMALKI namesake footwear brand by Maryam Al-Malki has been brought to life through skilled artisans in Italy. Her contemporary and chic exclusive capsule collection for Printemps Doha includes 5 distinct shoe styles, each embodying the rich heritage of artisanal expertise and craftsmanship.
Maryam AlMalki
Founded in 2015 by the dynamic mother-daughter duo, Fatima and Juwaher, F.J DESIGN was born from a deep love for self-expression and a passionate drive to empower women. The brand displays its Autumn/Winter 2023 collection, a line carefully curated to look impeccably good and timeless.
‘The Collective’ collection is located at the dedicated M7 spaces on the 2nd floor of Printemps Doha until May 2024.
