Referencing back to the brand’s strong foundation in travel attire, creative director Kim Jones successfully modernised that with a mix of street-style aesthetic. The Fall 2018 menswear collection reminded us that traditional fashion can also be original with the right amount of urban sharpness added to it.
Louis Vuitton transformed the brand’s signature logo by calling for ‘Peace and Love’, “I thought this was a nice way to leave,” he said before the show, as he referred to a beige cashmere LV monogrammed sweater. Kim tweaked this collection with a visit to the neon trend with a display of colourful backpacks, suitcases, and featured rock–textured prints inspired by his photographs taken from his various trips to Africa.
Also, the designer gave a nod to the Western world, including sweat-shorts in cashmere, floral embroidered leather jackets, and cowboy boots. Jones gave this range an extra twist with a series of monogrammed printed leggings, and other pieces like coats and parkas came with advanced technicalities, which made the entire collection super versatile.
Jones marked his last show by inviting two top British supermodels: Naomi Campbell and Kate Moss; both legends came out sporting glossy trench-coats monogramed with the label’s iconic logo, paired with nothing but combat boots.
He came, he showed and he conquered! Truth to be told this collection was a great ending to a perfect journey. And Kim Jones will always be remembered as the genius designer who introduced high-end streetwear to the French maison.
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