Dubai-based couturier Rami Al Ali has launched a digital customisation experience inviting users to personalise and modify elements of their chosen down to create a unique look, just for them when they shop online.
This unique system is designed to reflect the in-person shopping experience, allowing shoppers a more exclusive service and inviting them to become part of the craftsmanship experience.
Embracing Al Ali’s longstanding spirit of innovation and artistry, this step into the digital realm beautifully bridges the fashion designer’s tailor-made element of his couture collections with the instant gratification that his ready-to-wear line offers.
The concept is the first of its kind in the region and offers a new kind of e-commerce that combines convenience with expertise and attention to detail of luxury service.
As one of the very few fashion houses that has full control over their production line, this has allowed for a harmonious relationship between the designer and client resulting in a seamless and luxury experience.
For more on how to start customising your own chosen pieces visit ramialali.com
