Tod’s is celebrating the tradition of craftsmanship and Italian know-how with an exciting new project in collaboration with internationally renowned photographer Tim Walker.
The Art of Craftsmanship celebrates the essence of craftsmanship through a playful series of images imagined by Walker, retracing the history of the brand in an ironic and surreal way that’s synonymous with his work.
Craftsmanship and the excellence of “Made in Italy” have always been at the heart of the brand with the finest materials being put together with the most experienced craftsmen to create something truly unique. With this new project, through a series of images and videos, Walker re-tells the story of the brand’s most iconic products including the Di Bag and the Gommino.
The artist plays on the proportions of the objects made and the tools that accompany and represent the most important craftsmanship steps: cutting the leather, stitching and brushing. Each image tells a story of quality and tradition, reminding us that behind every product are the tools that make it and that behind each of these are the hands and knowledge of those who use them. Each of the images portrays a message of art, beauty, knowledge and work well done; symbols of the authentic values that Tod’s is known for.
“Italian lifestyle and exceptional craftsmanship are core values for Tod’s and having them interpreted by Tim Walker allows us to convey these values also to the young generations, speaking their language” states Diego Della Valle, President and CEO of Tod’s Group.
“In this increasingly digital world, where so much is being created on an industrial scale by machines, the value of craftsmanship is increasingly precious. The people I met in the company and their experience were the real source of inspiration,” says Tim Walker.
The project was unveiled during Milan Design Week 2023 at the Cavallerizze of the Museo Nazionale della Scienza e della Tecnologia Leonardo Da Vinci on April 19th. The exhibition will then travel around the world throughout the year.
