UAE Brand PEARLA Launches a New Collection For Eid

Lindsay Judge   |   13-07-2021

As we approach Eid Al Adha, Emirati fashion brand PEARLA launches its summer 2021 collection to get you in the mood for a celebration.


Titled “By The Sea” the collection is an extension of the brand’s Signature Pattern line which launched last year.



It features colourful, 34 striking creations to get you in the mood for a summer holiday.


Designed by PEARLA founders Hessa and Fatma Al Aljoker the collection reflects on their backgrounds of graphic design and mixed media art.



Airy dresses and kaftans are perfect for a summer escape while matching headbands and chokers will make timeless accessories for this season.



“We were inspired by the colours and eternal beauty of nature, from sunrise to sunset,” says Hessa. Pastel hues dominate the colour palette, with shades like baby blue, lilac and mint green paired with white. “We chose the most alluring colours and prints to beat the summer heat,” she adds, referencing her and Fatma’s choice of designs.


“We’ve paired unusual prints with skirts and dresses in breezy materials because we know how much you like to be different,” states Fatma.



The pieces have been created in lightweight cotton, linen and silk – fabrics that are perfect for the warmer weather. The collection features bold floral designs, colour blocking, abstract patterns, bird and marine motifs, and self-prints with flowy silhouettes and detailing, such as puff shoulders and sailor fringe collars.



The “By the Sea” collection is now available at the brand’s store in Dubai Design District, UAE, and on