Jimmy Choo opens its first dual gender store in the Middle East within the Mall of the Emirates. The newly renovated store brings the Mall of Emirates boutique up to date and continues the global unveiling of the new Jimmy Choo store concept designed in partnership with David Collins Studio. The 183m2 store encompasses Jimmy Choo women’s collections including eyewear, sunglasses, small leather goods and soft accessories as well as a dedicated men’s area offering shoes and accessories for men.
The new global store design concept achieves modern glamour through the elegance of materials and sophistication of design rather than ornament. The brass store façade creates a dramatic art deco inspired entrance welcoming the customer into the signature Jimmy Choo palette of satin gold, rosa egeo pink marble and mink velvets tone with the oyster stone and mother of pearl chevron floor. Within the soft-hues and subtle textures layered with shimmering surfaces create depth of detail, reflecting the dynamism and creativity of the Jimmy Choo product. Woven mesh in metallic finishes and spherical glass chandelier pendants grant the space an inviting allure, while product is presented in luxurious display concepts.
