Balenciaga is continuing its ongoing “Art in Stores” project through a new collaboration with American artist Andrew J. Greene.
The partnership will see eight original artworks from Greene’s Timeless Symbols series exhibited at Balenciaga’s Montenapoleone store in Milan.
The new announcement coincides with the 2024 Salone del Mobile (Milan Furniture Fair) which is currently running in the city. Following this, the works will travel to other Balenciaga stores worldwide.
Greene’s sculptures place familiar, manufactured objects atop stainless-steel stanchions. A concealed motor rotates each item slowly, mimicking traditional retail displays. Placed in a procession behind a glass storefront, the artworks dramatise their place within the viewer’s world.
Alongside a handheld mirror, a shrimp cocktail, a red rose, and a mapped globe are some of Balenciaga’s signature trompe-l’œil products: the reusable Coffee Cup, the shoe-like Knife Clutch, and two styles of the glossed-leather Chips Bag.
Andrew J. Greene is a conceptual artist who lives and works in Los Angeles, California. His work examines vernacular commodity culture, grafting ordinary and antique forms from Americana onto restrained frameworks to address taste, meaning, and ideology surrounding the lives of objects.
