Mercedes-Maybach Releases a Limited Edition Series Inspired by Haute Couture

Lindsay Judge   |   21-12-2022


Mercedes-Maybach has unveiled the limited edition series Mercedes-Maybach S-Class Haute Voiture collection. Inspired by the world of Haute Couture, these ultimate luxury designs are collectable pieces created for select occasions for a select number of customers looking for an elevated automotive experience.


Built using the finest materials with the highest level of craftsmanship the S-Class Haute Voiture is an evolution of the concept model of the same name presented in May and is limited to just 150 units.



The car series will be accompanied by an exclusive bag collection which will be available at Maybach Icons of Luxury physical and online stores. Available in different styles and sizes in a limited run, items will be comprised of select materials featured in the vehicle interior, combining Haute Couture extravagance with detailed craftsmanship.



The Mercedes-Maybach S-Class Haute Voiture was unveiled during an exclusive event in Dubai on 12th December 2022, followed by a curated fashion show by local couture Atelier Zuhra, by Omani designer, Rayan Al Sulaimani.



Created by Mercedes Benz most specialised customization and craftsmanship team in the Manufaktur in Sindelfingen, each vehicle creates a new level of exclusivity that is evocative of a drivable art piece. Each car will feature a badge in the centre console outlining its number within the unique run of 150.


In line with the Concept Haute Voiture, the series car exterior is characterised by an exclusive two-tone paint finish: a combination of metallic nautical blue on top, with a light shimmering, rose tone in the lower section and nautical blue metallic rims.



An additional highlight now includes surround lighting with animated projection: When the doors are opened, animated Mercedes-Benz or Mercedes-Maybach patterns using LCD technology light up and elegantly illuminate both the front and rear entry areas.



The exterior is effortlessly translated into the inside of the vehicle through the extended use of deep-sea blue and rose gold tones, with additional crystal and glossy opal white features. The interior showcases the most exquisite attention to detail, perfectly underlining its Haute Couture inspiration.


A high-quality fashion-inspired bouclé fabric remains a constant throughout the model, in blue, beige, rose gold and gold shades, with additional intricate details featured within the seat covers and cushions. Highlights of crystal white leather embrace the passengers throughout the consoles, doors and scatter cushions. The floormats are made of linen and mohair.



Rose gold-coloured champagne flutes seamlessly integrate the display in the spacious rear alongside an Haute Voiture badge in the door panel. Also original to the series car is the blue-tone leather piping within the consoles.


The car’s MBUX infotainment system picks up on the splendid exclusivity of the interior. Sparkling glitter clouds and a variety of accents in shimmering rose gold emphasize the catwalk atmosphere. In the profile selection menu, the driver is greeted with magnolia blossom and sparkling particles. Twelve different avatars are adorned with fine accessories and elegantly dressed, for example in a dinner jacket, tailcoat or evening gown.



To complete the Maybach experience, the S-Class Haute Voiture will be accompanied by a hand-made gift box featuring its badge number, alongside a scaled model and key ring. In addition, a special car cover featuring the Maybach and Haute Voiture logo will be gifted to customers.


Further information about Mercedes-Maybach is available at