Mercedes-Benz and Binghatti Properties recently revealed a new real estate brand named Mercedes-Benz Places.
This new venture for the German automotive company will begin with Mercedes-Benz Places | Binghatti in Downtown Dubai, a residential and commercial space with unobstructed views of the Burj Khalifa. Merging the worlds of automotive and architecture, this new project, which will soon commence construction, underlines Mercedes-Benz’s strategy to strengthen its position as the world’s most desirable automotive brand. Mercedes-Benz Places | Binghatti will transfer the brand’s design DNA, emotion, and intelligence to branded residential living spaces.
“By launching Mercedes-Benz Places in Dubai, we are breaking new ground by seamlessly integrating the world of Mercedes-Benz into the living environments of our customers and prospects. Our collaboration with Binghatti Properties unites expertise and trust, pioneering a real-estate experience that embodies our shared passion for innovation.” Says Eva Wiese, Head of Mercedes-Benz Customer Solutions.
“We are profoundly excited to be working with Mercedes-Benz to develop the new Mercedes-Benz Places in Dubai. Our aim is to create an unmatched experience of living for residents and guests from all over the world. Mercedes-Benz Places will capture the spirit of elevated living that is inherent within the Binghatti brand identity, creating an iconic project manifesting timeless design and elegance.” Added Muhammad BinGhatti, CEO, Binghatti Properties
At the heart of the Mercedes-Benz Places proposition is the creation of a truly unique living space that will drive fascination and desire. It will be a holistic ecosystem that will adapt to the needs of its residents and guests by providing access to a range of customer-centric living solutions. As a result, the residences will showcase mixed-use facilities comprising of restaurants, sports & wellness zones, lounges, non-automotive retail, exhibition spaces, and parking. Mercedes-Benz Places, in conjunction with local Mercedes-Benz subsidiaries, developers, and third-party providers, will deliver a spectrum of advanced and innovative mobility solutions. These will include EV charging, smart mobility apps, ride-hailing, bike and scooter sharing, chauffeur services and automated valet parking.
Mercedes-Benz Places | Binghatti compromises a collection of 150 residences, consisting of a carefully balanced selection of two- to four-bedroom units and five penthouses. Each residence has been meticulously crafted to intensify the desirable brand experience. Generous floor-to-ceiling glazing allows the interior and exterior to merge into a single entity, creating a space that seamlessly melds architecture and nature. Finally, the building features the highest-quality components, igniting a minimalistic yet welcoming feel that is both modern and timeless. For Mercedes-Benz, the goal has been to create balanced proportions through clear graphics, rather than through the addition of disparate design features. Using strategically placed elements that lend both optical “surprises” as well as functional elements, the design of Mercedes-Benz Places | Binghatti will provide a unique living experience for residents.
“The creation of this unique living space in Dubai is a celebration of the evolution and heritage of both brands. Working together, we will create something remarkable – a sophisticated living space that mixes iconic design, emotion, and innovation into a phenomenal architectural form.” Added Muhammad Binghatti.
