The first-ever Louis Vuitton hotel has been announced by the maison and is set to open in Paris’ famous luxury shopping district in 2026.
The space – which is in a historic Art Nouveau building at 103 to 111 Avenue des Champs-Élysées, close to the house’s flagship store – first drew attention in September this year when Louis Vuitton hosted its Spring-Summer 2024 women’s show at the address, during Paris Fashion Week.
The announcement arrives after the success of the brand’s first restaurant launch on France’s sophisticated south coast, in Saint Tropez.
For the past 20 years, the historic building was the home of HSBC bank’s French headquarters.
When it first opened in 1898 the property was, however, originally a hotel. The famous spy Mata Hari was arrested in her room and shot for high treason. It then transitioned into being a bank, before the Nazi occupation took possession of it during World War Two.
Much of the new project will be shrouded in secrecy, with a giant Monogram trunk facade covering the building while it is transformed into the new luxury property over the coming two years.
