Discover the Beauty of Watchmaking in Dubai With an Exclusive Event

Lindsay Judge   |   10-12-2022

For four days only a selection of watchmaking Maisons are inviting visitors to The Dubai Mall to discover more about the brands with exclusive activations in store.


The first edition of “Experience Time’ is being held by the Richemont group and its specialist watchmaking Maisons: A. Lange & Söhne, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis, and Vacheron Constantin.




Each of the watchmakers is sharing an insight into the savoir-faire and expertise of its Maison, helping to shed light on the watchmaking industry and offer a sense of transparency to customers. Each boutique will feature educational activations blending historical craftsmanship and modern technology to reflect the identity and DNA of each Maison.




“We are glad to bring this event to Dubai and to partner with Dubai Mall. Experience Time provides a unique opportunity for visitors to discover our Maisons’ savoir-faire and exceptional creations through our Maisons’ flagship boutiques. A truly interactive and immersive exhibition.” Said Michael Guenoun, International Richemont Specialist Watchmakers Distribution Director & Global Chief Executive Officer of TimeVallée.


Roger Dubuis


Each boutique will be offering a very different experience, ranging from exclusive watchmaking classes, customisation services, brand heritage showcases and more.


The event runs from December 8th to 12th. To book appointments and experience unparalleled journeys across the Maisons, visit the Experience Time website at