Bulgari announces the launch of its latest 2022 brand campaign, starring global ambassadors Zendaya and new-comer to the brand Anne Hathaway.
Titled “Unexpected Wonders”, the new Bulgari brand campaign presents its jewellery and watches creations, worn by five extraordinary women. The campaign was shot in Rome, an eternal source of inspiration for the brand.
To present the creations, the brand enlisted longtime friends of the house such as American actress Zendaya, BLACKPINK singer Lalisa aka LISA and Chinese actress Shu Qi, along with two prestigious new entries, Academy-Award winning actress Anne Hathaway and U.S.-based Indian actress Priyanka Chopra Jonas. Together the five women epitomize the diversity, equity and inclusion driving Bulgari’s ethics and values, as well as confirm Bulgari’s status of Jeweler of Stars.
Anne Hathaway is captured wearing sumptuous High Jewellery creations, timeless pieces from the Serpenti range and refined jewellery and watches of the Divas’ Dream collection. At the same time, Zendaya unveils with sophistication the High Jewellery works of art and expresses her personality through the B.zero1 and BB collection.
Along with starring in the still images, Zendaya and Anne Hathaway are the protagonists of a brand movie directed by Academy Award-winner Paolo Sorrentino. In the scenes, Anne and Zendaya explore a magical rain of flowers and a breathtaking view of the magnificence of Rome, whilst wearing the wonderful jewels of the Bulgari collections.